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Retail management (Seamless supply chain strategy (Inventory visibility,…
Retail management
Seamless supply chain strategy
Inventory visibility
Reliable order fulfilment
Visibility into inventory in transit
Right transportation
Reverse logistics
Operational marketing
P-Place
Become click and mortar
What is omnichannel?
Roles of each channel
Pro's and con's
P-Product
Proper product assortment
P-Physical evidence
Atmosphere created by retailer
Store layout
General interior
Exterior
Interior display
P-Personnel
HRM
Training and development of employees
Important to implement omnichannel strategy
Overall strategy
Controlable variables:
Uncontrollable variables
Situation analysis
Celio's:
Internal, competitive and environmental info
Opportunities/threats
Mission
Objectives
An efficient and effective omnichannel strategy for Celio Belgium
Identification of consumers
Qualitative and Quantitative study
Identify and understand the customers of Celio
One day with a retail manager