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Attitude Theories (Balance Theory (Triads (You, Another Person, Object),…
Attitude Theories
Balance Theory
Unit Relation
Object/person
relation
Sentiment Relation
Positive/negative feelings
toward an object
Triads
You
Another Person
Object
Principle of Cognitive
Consistency
Reduce tension/
Seek consistency
Self Perception
Theory
Understanding Values &
Motivations Behind Behaviours
Cognitive Dissonance
Theory
Behaviour Contradicts
Thoughts
Social Judgement
Theory
Evaluate New Ideas
Compare to Existing Beliefs & Ideas
Latitude of acceptance
Latitude of non commitment
Latitude of rejection
Foot in The Door Theory
FITD