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RESEARCH DESIGN (Formulation of the research problem (Theoretical…
RESEARCH DESIGN
Formulation of the research problem
Theoretical perspectives
Methodological perspectives
Selection of scientific research methods
Online survey
Researcher
Population sample
Personal interviews
Researcher
People related to the
matter of concern
Workshops
Voluntary participants
with different mindstes
Researcher
Different approaches to research
Quantitative
Qualitative
Mixed strategy
Definition of brand loyalty
Theories regarding brand loyalty
Literature review
Identification of stakeholders
Co-production interviews
RQ: To what extent is brand loyalty
beneficial to the customer?