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ATL: Budget Holders (What's Important: (Conversion rate, RPV/ LTV, New…
ATL: Budget Holders
What's Important:
Conversion rate
RPV/ LTV
New MUV or subscriber rate
Revenue
Vendor performance
Site performance
Technical vendor performance
Efficiency gains
Cost reduction
Responsibilities:
Business planning
Overall site target setting and performance
Traffic source management
vendor sign off
Site planning and management
Technical vendor sign off
Technical budget management
Site Security
Commercial/ Marketing:
CMO
CDO
VP of Marketing
Head of Ecommerce
Director of Digital
Technical:
CTO
CIO
CDO
Chief Architect
Director of Product