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How do your products engage with the audience and how would they be…
How do your products engage with the audience and how would they be distributed as real media products
TARGET AUDIENCE
Our target audience was anywhere from 15-25. This is because we think that these are the type of people to go to parties and for over 18s to go to clubs and bar. The age group that are most likely to go out and socialise.
The target audience is for mainly people that go out a lot and up for a good time and like house music.
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Demographics -
Age
17-23
The reason for this is because the people in the music video are all 17-23 as it was filmed with using our friends and at gigs
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DISTRIBUTION
Social Media
Social media will hold a big part in the distrubtion process as it will allow us as the distrubters to connect and communicate with our audience unlike other methods
This is because on instagram they will be able to contact us and ask questions and we will be able to answer them. Also I would want our artist to do instagram lives of questions which are asked by the audience and their reactions to the music video
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How to distribute?
This video gave me knowledge on how to currently distribute your music video. The most important part is it is up to date and this means that he is taking into account how modern society is working and how best to reach your audience
Purchase my digipak
Online, on our website there are links for people to buy our product. This is for the people who like to have there music streamed, for example on Spotify,Apple Music, and Deezer.
In store, for example in HMV. This is a well known CD/music shop which sells the latest and oldest CD and this would be good if I could have my own stand with the music video playing at the same time so that it draws attention to both products.
Festivals
UK Music Video Awards:the music video can be watched on here and at big event which will increase the views and the amount of publicity
UK Film Festival in Ireland: this festival includes music video and there will be people there who didn't expect to see a music video like this at this festival and wider our audience
Ibiza Music Video Festival: This would be ideal as ibiza holds the most house genre music as it all clubs the areas in which the festival is in. Which would mean that people are more likely to view it and take an interest of the video out there
Tour dates
Our tour dates are all on our website, which means that the media consumers will be able to access them easily and be able to be alerted with our social media
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