Principles of
Gender Sensitive Communication

Create a gender balance

"Father land" or "Mankind" describe concepts that encompass men and women but both terms are evidently male dominated.


Male specific generics tend to call up primarily male images for readers and listeners.

Generics are nouns and pronouns intended to be used for both men and women.

Use equal forms of address

Gender biased

Gender Sensitive

Native Land

Fatherland

Mother tongue

Native tongue

This project aims at building the entrepreneurial capacities of men and women in the district. Outputs will include business trainings for salesmen and owners of small enterprises.

The project aims at building the entrepreneurial capacities of women and men in the district. Outputs will include business trainings for salespeople and owners of small enterprises.

Mankind

Humanity, human beings, people

Dating back to the 1970's women are usually called by their husband's full name, however this type of practice is no longer appropriate today

Today calling someone by their husband's full name creates imbalance or unequal individual rights.

Gender biased

Gender sensitive

Miss , Mrs.

Men & Ladies

Juan Dela Cruz and his wife Juana

Ms.

Men & Women, Women & Men

Mr. and Ms. Dela Cruz & Ms. and Mr. Dela Cruz

Mrs. Juan Dela cruz

Juana Dela Cruz, Ms. Juana Dela Cruz