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CUSTOMER VALUE DRIVEN MARKETING STRATEGY (Positioning (Product Position,…
CUSTOMER VALUE DRIVEN MARKETING STRATEGY
Differentiation
Differentiation and Positioning strategy
Competitive Advantage
Communicable
Preemptive
Superior
Affordable
Distinctive
Profitable
Important
Positioning
Product Position
Positioning maps
Positioning statements
Value Proposition
Targeting
Concentrated Marketing
Micromarketing
Differentiated Marketing
Undifferentiated Marketing
Segmentation
Market Segmentation
Segmenting Consumer Market
Demographic Segmentation
Geographic Segmentation
Psychographic Segmantation
Behavioral Segmentation
Segmenting Business Market
Segmenting International Market
Economic Factor
Political and legal Factor
Geographic location
Cultural Factor