PROPHET

OCM

COMMS

AUDIENCES

TYPES OF COMMS

OCM PLAYBOOK / PLAN

Scheduled comms

Updates

Changes

IMPACT ANALISYS

ROLES/USER ACCESS LEVELS

Stakeholders

End users

Change Champions

Local leaders

DELIVERY METHOD

Email

SharePoint Site

Corporate intranet

Events (road shows)

Centralized go to site

Open online sessions

FORMAT

Banner

Private LI group

Private MSFT Teams

Video

Newsletter

Posters

Articles

App announcements

Email signature

Survey via MSFT Forms

Owner AS

Visibility

Dynamic doc

PLAN

Collect more info to better understand the tool and impact

Draft OCM Plan

Design and testing of evaluation tools to scan receptivity environment

Design of communications brand (tone, voice, image)

Convo with Training for support of comms generation and distribution

Awareness

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Announce the change to employees well ahead of time. ⚠

Explain your reasoning behind the change, including current pain points and potential ROI of the new solution. ⚠

Give employees an opportunity to ask questions and make suggestions. ⚠

Desire

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Gauge employees’ reactions to the change. ❓

Identify champions. ✅

If employees are resistant or indifferent, address their concerns or
show them how the change benefits them personally. ⚠

Knowledge

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Provide training or coaching to show what employees
need to do after the change takes place. ❓

Address any skill gaps. ❓

Offer resources, such as eLearning, QRGs,
that employees can reference later on. ❓

Ability

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Schedule practice runs before the change is fully implemented. ⭐

Monitor performance immediately following the change and provide constructive feedback. ⭐

Adjust OCM plan as necessary. ⭐

Reinforcement

Monitor the change overtime (3,6 mo) to ensure knowledge stability ❓

Use feedback, rewards, and recognition to encourage employees to keep using the new tool. ❓

FROM MEETING AGENDA

Change management overview

Recommendations for change management process: Change thru comms, execute enviro scan for possible resistance, ans create an informational loop. Data to ensure message of comms is on point.

Approach: Emphasis in communications and internal marketing, Solidify receptiveness thru branding, excitement and engagement.

Structure we need to deploy: Existing systems such as SP, Forms, Video capabilities, time from execs to relay recorded messages, support/collab with Training

Include an initial strategy in leadership meeting: Solidify Branding, Design collaterals, define distro channels, design publishing schedule, distribute mkt items, assist in Training comms

Mailchimp

SharePoint app

Social Media

Newsletter

Data discoveries

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