PROPHET
OCM
COMMS
AUDIENCES
TYPES OF COMMS
OCM PLAYBOOK / PLAN
Scheduled comms
Updates
Changes
IMPACT ANALISYS
ROLES/USER ACCESS LEVELS
Stakeholders
End users
Change Champions
Local leaders
DELIVERY METHOD
SharePoint Site
Corporate intranet
Events (road shows)
Centralized go to site
Open online sessions
FORMAT
Banner
Private LI group
Private MSFT Teams
Video
Newsletter
Posters
Articles
App announcements
Email signature
Survey via MSFT Forms
Owner AS
Visibility
Dynamic doc
PLAN
Collect more info to better understand the tool and impact
Draft OCM Plan
Design and testing of evaluation tools to scan receptivity environment
Design of communications brand (tone, voice, image)
Convo with Training for support of comms generation and distribution
Awareness
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Announce the change to employees well ahead of time. ⚠
Explain your reasoning behind the change, including current pain points and potential ROI of the new solution. ⚠
Give employees an opportunity to ask questions and make suggestions. ⚠
Desire
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Gauge employees’ reactions to the change. ❓
Identify champions. ✅
If employees are resistant or indifferent, address their concerns or
show them how the change benefits them personally. ⚠
Knowledge
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Provide training or coaching to show what employees
need to do after the change takes place. ❓
Address any skill gaps. ❓
Offer resources, such as eLearning, QRGs,
that employees can reference later on. ❓
Ability
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Schedule practice runs before the change is fully implemented. ⭐
Monitor performance immediately following the change and provide constructive feedback. ⭐
Adjust OCM plan as necessary. ⭐
Reinforcement
Monitor the change overtime (3,6 mo) to ensure knowledge stability ❓
Use feedback, rewards, and recognition to encourage employees to keep using the new tool. ❓
FROM MEETING AGENDA
Change management overview
Recommendations for change management process: Change thru comms, execute enviro scan for possible resistance, ans create an informational loop. Data to ensure message of comms is on point.
Approach: Emphasis in communications and internal marketing, Solidify receptiveness thru branding, excitement and engagement.
Structure we need to deploy: Existing systems such as SP, Forms, Video capabilities, time from execs to relay recorded messages, support/collab with Training
Include an initial strategy in leadership meeting: Solidify Branding, Design collaterals, define distro channels, design publishing schedule, distribute mkt items, assist in Training comms
Mailchimp
SharePoint app
Social Media
Newsletter
Data discoveries
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