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Culture, Behaviour and Cognition (Cultural Definitions (CULTURAL NORMS: …
Culture, Behaviour and Cognition
Cultural Definitions
CULTURAL NORMS: A set of rules based on socially or culturally shared beliefs as to how an individual ought to act to be accepted into that cultural group.
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DEEP CULTURE: The beliefs, attitudes and values of a group.
ACCULTURATION: The process by which someone comes into contact with another culture and begins to adopt the norms and behaviours of that country.
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Etic vs Emic
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Plans out research before arriving in the field - Develops research question after spending time with the local community
Applies their research findings globally; assumes that behaviours are universal. Applies their findings to the local community that is being investigated.
Uses standardized tests and theories from their own culture and applies them to the local people. Develops tests in consultation with local experts to apply to the community. Theories are generated after spending time within the culture.
Begins gathering data as soon as they arrive in the field. Collects data only after they are familiar with the local culture.