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Cycling (Retail (cycle trade is growing, retail high street shops are…
Cycling
Retail
cycle trade is growing
retail high street shops are still doing well despite online shopping growth
direct sales brands seem to be doing well due to lower costs
always need for local bike shop as people often can not fix their own bikes
large increase in sales each year within the trade
new and exciting products are constantly being launched
people buy in to new features and are willing to cash out
Users
can be an unwelcoming sport at times
sometimes over complicated
can be too expenisve for some people
peoples probelms are often hard to fix by themselves
people love wathcing races
some knowledge required before you start, can be confusing to many
cyclists are often frustrated at their equipment
Bikes
expensive
complicated
expensive to maintain
hard to find parts
lots of differnent standards
many differing types
Equipment
unneccesary volume
can be confusing
what is acctually neccesary
storage
sometimes unneccesary