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Customer Experience
Brand consulting
Market Research
Digital Marketing
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Projects
CUSTOMER EXPERIENCE
- Create Customer Experience Strategy
- Understand audience & segments
- Develop personas to profile customers
- Define Customer Journey Map
- Improve points of interactions & messages
- Align organization to be customer centric
BRAND STRATEGY & BRAND RESEARCH:
- Brand Strategy, Plan & Roadmap
- Brand Vision, Brand Purpose, Brand attributes & Brand Value
- Brand Positioning, Brand Personality & Tone of Voice
- Campaigne performance (Pre-test & Post-test)
- Brand Guidelines (Brand Book / Bible)
- Understanding all stakeholders needs & desires
Business Development:
Data & Analytics
AI & ML
Marketing Automation
CRM
Insights reporting & diffusion
Trends monitoring
Dedicated/Syndicated Research
Omnibus
Mystery shopping
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Research
Services
- Market Research Services:
*Advertising & Communication
*Audience & Media Measurement
*Automation
*B2B Research
*Behavioural Marketing
*Business Insights
*Business Intelligence Tools
*CAPI
*CATI
*Coding and Text Analysis
*Communities
*Consultancy
*Consumer Research
*Creativity / Ideation Workshops
*Crowdsourcing
*Customer Experience
*Data Analysis
*Data Audit & Exploration
*Data Collection / Field Services
*Data Collection Management
*Data Driven Consultancy
*Data Mining and Analysis
*Dedicated Access Panel
*Desk Research
*Employee Experience
*Ethnography
*Expert Panels
*Field Audits
*Focus groups
*Incentives management
*In-depth interviews
*Insights Consulting
*International Research
*Marketing Research
*Modeling and Forecasting Analysis
*Monitoring and Analysis
*Mystery shoppers
*New Product Research
*Omnibus Surveys
*Online communities
*Online Focus Groups / Bulletin Boards
*Online qualitative research
*Opinion Research
*Panel Management
*Qualitative
*Qualtrics surveys
*Quantitative
*Questionnaires
*Reporting
*Sample & Recruiting
*Segmentation Analysis
*Sensory Research
*Social & Cultural Research
*Social Media Monitoring
*Social Media Research
*Social Media Sampling
*Statistical Analysis
*Support Service provider
*Survey
*Text Analysis
*Visualisation & Infographics
*Webropol surveys
Solutions
- Research solutions:
*A/B Testing
*Advertising & Marketing effectiveness
*Advertising Tracking
*Audience Research
*Behavioral Research
*Brainstorming
*Brand Research
*Car Clinics
*Card sorting
*Concept development & Strategy
*Concept Testing
*Conjoint analysis
*Consumer Research
*Controlled Store Tests
*Corporate Image Research
*Customer Feedback
*Customer Satisfaction
*Demographic Research
*Employee Research
*Ethnographic Research
*Exit Interviews
*Focus Groups
*Gen Z Research
*Home Use Tests
*Image Studies
*International Studies
*Interviews
*Lifestyle & Value Trends
*Media Attribution / ROI
*Media Research
*Motivational Research
*Mystery Shopping
*Net Promoter Score
*New Product Development
*New Product Research
*Next gen research
*Omnibus
*Online communities
*Online research
*Opinion Polling
*Packaging / Design
*Personas & Segmentation research
*Predictive Research
*Pricing Studies
*Product / Sensory Testing
*Projective Techniques
*Public Opinion / Polls
*Public Opinion Research
*Reputation Research
*Retail Research
*Scenario Planning
*Segmentation Research
*Senior research
*Shopper Insights
*Social Media Panel
*Social Research
*Store Audits
*Syndicated Research
*Tracking research
*Tracking Studies
*Usage & Attitude Studies
*User journeys
*UX Research
*Voice of Customer
*Website Usability
*Access panels
*Dedicated panels
- Sectors:
*Advertising agencies & PR
*Automotive
*B2B
*Banking
*Beverages
*Circular economy
*Consulting
*Consumer packaged goods
*Consumer Services
*Cosmetics / Hygiene
*Detergents
*Education
*Energy / Utilities
*Entertainment
*Environment & Ecology
*Exercise & Fitness
*Fashion Industry
*Financial Services
*Foods / Nutrition
*Fragrance Industry
*Healthcare / Pharmaceutical
*Insurance
*Internet / E-commerce
*IT / Software / Hardware
*Logistic
*Luxury goods
*Media
*Mothers
*Movie / Film / TV
*Music
*Mutuality
*Non-Profit / NGO / Fund Raising
*Parents
*Public Sector / Government
*Public Transport / Public Transit
*Publishing
*Real Estate
*Restaurants / Food Service
*Retail
*Seniors
*Service Industries
*SME
*Startups
*Supermarkets
*Technology
*Teenagers / Youth
*Telecommunications
*Textile / Fashion / Clothing
*Toys / Games
*Transportation & Mobility
*Travel / Tourism / Sport / Leisure
*TV, Radio & Print
Zero waste
Sectors
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Banque
Assurance
Energie
Automotive
Transport & Mobilité
Mutualité
Media & Advertising
E-commerce
Consumer goods (CPG)
Retail
Tourisme
Education - Formation
Services B2B
Technology
Industry
Brand Transformation
Purpose
Sustainable
Transparent
Consistent
Coherent (channels)
Human
Authentic
Digital
Customer centric
Audience knwoledge
Seamless experience
Agile
Data centric
Innovative - Co-creative
Local
Empathic
Safe
Value / Beliefs
Agility
Creativity
Curiosity
Diversity
Empathy
Humility
Kindness
Madness
Optimism
Passion
Professionalism
Purpose
Realism
Resilience
Respect
Sincerity
Tolerance
Trust
Mission
Understanding people & customers
Put the customer at the heart of strategies
Insights to improve brands & products
Promote customer centric transformation
Improving Marketing strategy
Improving customer experience
Acceleration new product & services
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