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Lecture 1 (Intro to Business Plan (3) Reasons to update BP (Significant…
Lecture 1
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2) Purpose
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Fund business venture
convince investors to fund, show them they will have returns on their capital
3) Reasons to update BP
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Significant mkt change
eg. e-banking, shifting client tastes
Develop new product, tech, svc, skill
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4) Components
industry, biz structure, product/svc, how biz succeed
desc & analyze potential customers, desc competition & how to beat it
income, cf statement, bs, financial ratios (break-even analyses)
Cover
Title Page
Table of Contents
Exec. Summary
Company Overview
Products & Svs
Mkt Analysis
Mkting Strategy
Biz Ops
Fin. Plan
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