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Tourism and development (what is tourism (tourism trends (dips in tourism…
Tourism and development
what is tourism
a global industry - people visit destinations for a variety of reasons both primary and secondary
there are different types ex: cultural/historic, beach holidays, outdoor adventure, ecotourism
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tourism growth
rising wealth
infrastructure and resort development
more leisure time
more choice
advertisement - more publicity
cheaper air travel/ budget airlines
tech development - high speed planes, digital services, internet to book flights, social media, travel agencies.
war, danger, change in climate and weather, natural disasters, economic downturn, governmental / political issues
Spain - costa del sol - accessibility for europeans, dependable climate and beautiful beaches, and cheap prices. Airports upgraded and the E340 highway (also known as the highway of death) was opened.
Butler model
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Exploration, involvement, development, consolidation, stagnation, decline, rejuvination
Exploration - few people visit the area, area is unspoilt and few tourist facilities exist
Involvement - when the place starts to see tourism as an economic opportunity so locals start to provide more services to meet the needs of the tourists.
Development - where the destination has gained popularity and publicity so more large hotels and villas are built and roads are improved
Consolidation - where facilities start to be fully utilised and the destination approaches its carrying capacity. Some tensions develop between the host and the tourists.
Stagnation - when tourists get bored of the resorts, there is an economic decline and rise in unemployment. The destination also has little remaining natural environment and has the locals complaining about the tourists. the facilities for the tourists may decline as they become old and run down.
decline -as the tourists are no longer interested - People lose their jobs related to tourism. The image of the area suffers.
rejuvenation - investment and modernisation may occur which leads to improvements and visitor numbers may increase again - develops more sustainable strategies based upon lower visitor numbers.
case study
went from having very few tourists (less than 1 million annually) in the 1960s with quiet villages, clean and unspoiled beaches, and little pollution to having over 3 million annually in the 1970s.
There was a rapid decline in farming and fishing and more jobs were available as construction workers, hotel workers, cafes and baristas. As the amount of farmland decreased, wildlife was being frightened away.
In the 1980s the population of tourists grew rapidly to over 7 million visitors annually due to more publicity, cheaper air travel, and development of resorts. Airports were upgraded and the E340 highway (also known as the highway of death) was opened. This is when problems started to grow in the towns in Costa del Sol because of more congestion.
In the 1990s it reached the point where visitors got bored causing unemployment to increase as tourism declined (30%). Older hotels started to look dirty and run down while other resorts like Benifiorm became saturated.
Beaches all around the coast of spain rapidly become less clean as tourists litter and pollute the sea.
In the late 1990s Europe also faced an economic downturn and Madrid also had the train bombing which increased the decline of tourism in spain.
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