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Promotion for New Fellow Pilot (Expected audience (Hospital Executives…
Promotion for New Fellow Pilot
Target audience
New Fellows (FRACS)
Rural Fellows
Already local
Site does own advertising
Press release
Not local
STANZ Offices
Websites
RACS Publications
Social Media
Press release
Non-rural fellows
Proximal
Site does own advertising
STANZ Offices
Press Release
Distal
STANZ Offices
RACS Publications
Website
Social Media
Press release
Expected audience
Hospital Executives
Affirms we are doing our job
Recruitment Agencies
Use language to get their attention
Hospital Recruiters
Suggest to successful hospitals
RACS
Language and style appropriate
RSS and YFC
Make sure information has gone to them
Training Boards
Make sure information has gone to them
Unexpected audience
Unsuccessful hospitals
Make sure they see support from the College for next time
Trainees
Trainees see comms as positive for future. They may tip of their own senior colleagues
Department of Health
Make sure nothing surprises them
Other Medical Colleges
They see this as leadership from RACS
Unintended audience
Other Hospitals
Awareness will spread
Other Surgical Colleges (Global)
They will see this as a positive step for RACS
Interested politicians
The Politicians are supportive of the initiative
Local communities
They see that RACS is supporting their community