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Graphics / Marketing Lessons Learned (Things Done Well (Technical…
Graphics / Marketing
Lessons Learned
Things Done Well
Scheduling
HNI India went the extra mile to meet deadline
HNII very accommodating for "Kick-off" Meetings
Technical Direction
Seth is very responsive in providing requested data
Talented Team of Modelers
Tech Direction went the extra mile to maintain schedule over the holidays
Art Direction
Overall good sense of lighting
Readiness to offer visualization options
Approvals
Art Direction went the extra mile to get content approved over the holidays
Opportunity for Improvement
Approvals
Confirm Design Direction using Inspirational Images
Art Direction <=> Product Mngt, ---> CGI
Have 3D Scan approved by Product Mngr
Miss understanding of Commercial vs Residential Marketing Voice
Have low res 5 main angles approved by Product Mngr
Have low res detail sets approved by Product Mngr
Art Direction
Amount of time spent documenting
Visibility into available props and textures
Virtual Shopping
Visibility to Existing Environments
Visibility to existing 3D product library that can partner with main product
Understanding of what is a reasonable ask and what is too much
Having to commit before enough visualization has been developed
Finding balance between defining specifics vs rolling with variance in delivery
Scheduling
Teams day to day Availability
Finding overlapping meeting times / Time zones
Not having Milestones on the calendar
Needing Agile Support
Team not clear on how to use PM tool
Internal deadlines not current
Lead times for development times of aspects of CGI is foreign to Marketing Team and Product MNGT Team
Technical Direction
Need team to follow technical guidance:
e.g. Material Swapping on Products
Having to on-board Indian team after going through much of it with the Asian team during trail run
Don't need to polish in-progress images and proposals
Last one who touched it is to blame!
Having confidence that what is scanned is THE final version
Concerns
Don't have a sustainable process yet
Need a cross disciplinary process and communication strategy
Need to provide typical time lines / Level-of-Efforts (LOE) for CGI asset types
Milestones
Room Scenes
Sales Context Defined
Inspiration Image(s) Defined
and Signed-Off On
CGI Resource Engage
Define Camera Position
and Product Position
Define Scene Lighting
Define Materials / Finishes
Define / Approve Props
CGI Post Processing
Product Post Processing
3D Product Model Complete / Approved
Material Mock-ups Developed By Art Director
Animation
All Room Scene
Milestones Plus ...
Storyboard Defined
Rough edit of video with proxy images
Music Defined
Final Timing / Transitions Signed-off On w/ Proxy Images
Low Res Animations Rendered
Final Timing / Transitions Signed-off On w/ Low Res Anims
Final Render of Anim(s)
Final Edit
Room Scene Complete / Approved
3D Product Model Complete / Approved
3D Product Model
Spins Final Rendering
Details Final Rendering
Final Sample Delivered
3D Scan Complete / Approved
3 LODs Complete
Post Processing
All SKU Textures / Materials
Applied / Approved
Low Res Spins Approved
Low Res Details Approved