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Pepsico Comms Plan (doc outline (Overview of Pepsico Foundation and…
Pepsico Comms Plan
doc outline
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Communictation plan
1)Awareness and Recognition: Describe communications milestones for the program (grant announcement, program closure, major milestones celebrations, amplification opportunities i.e., World Water Day, International Women’s Day).
2)Please explain your proposed communications plan for this sponsorship, including audiences and channels such as press releases, social media, earned media, and paid media.
3)Please detail what the budget will be used for and how much the budget is. (We also need to upload your proposed communications plan and budget - draft is acceptable).
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Story Making
Story
Voice Key Triangle. Essence, Values, Personality.
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Budget: total: USD 35k (R 500k , 160k/ year) PR tracking. Social Media articles and ads. book printing. consultant. media liaison. material. staff engagements.
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