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BMC (Revenue Streams (Lending/Leasing/Renting, Licensing, Subscription Fee…
BMC
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Channels
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Macdonalds: Through apps, advertisements, social media and franchise
Customer Segments
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Diversify
Example: Macdonalds enable customers to customise their choice of adding or removing lettuce or cheese for their burgers
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Cost Structure
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Fixed Cost
Macdonalds: Salary of employees, Rental
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