Please enable JavaScript.
Coggle requires JavaScript to display documents.
Retail Management
4 Axes (free-financial-clipart-graphics-1 (Balance…
Retail Management
4 Axes
P-product
-
Assortment
-Selection of merchandise
-Decision in terms of:
1.Quality of Merchandise,
2.Width and Depth of assortment
-
Innovativeness
-Type of goods/services
-Responsiveness to consumers
-Retailer image
-Competition
-Goods/service growth potential
-
P-place
Store
-Feel and Try
-Ease of return
-Fast availability of products
-Real people
-Social opportunities
-Immersive experience
Web
-Accessibility
-Product information
-Product reviews by customers
-Personalization
-Consumer data
-Global availability
-Broad and deep assortment
-Lower prices
Multi-channel retailing
-Reaching more consumers
-Increasing overall sales
-Giving informations about:
1.Store locations
2.Products
-Selling excess inventory online
-Better visibility
Omnichannel
-Synergies among formats
-Each channel creates value
-Complementarity of each channel
-Shopping experience
-
P-physical evidence
-
Attract people
-
-
-Colours and lighting
-Scents and Sound
-Modern building and new fixtures
-Personnel
-Technology
-Store clean
-
-
-
-
-
-
-
-
-
-
-
Balance sheet
-
-
-
Liquidity, Efficiancy, Leverage
-