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Marketing (Brand - > Game name (Nap Knockout (Knockout Nap (Nap…
Marketing
Brand - > Game name
Mr. Bailout Bird
No Naps!
Nap Knockout
Knockout Nap
Nap Knights
Napping Doge
Slumber Dog
Game name to evoke respective emotions
Fun
Snoozimals
Sleezy Dog
Pre-teen pets
Pet Peeve
Dumb dog
Pets in Paris
Nine Naps
Pet paradise
The snoozies
Nappers
Napimals
Napping in Noon
Noon Napping
Nappin Toons
The brand / The company image
Company Values
Cheerful
Charismatic?
Happiness
Caring (Genuine)
Community Minded
The Mission
To put smiles on millions of faces
Story:
A dog at the pound, Kaleo, was adopted by a family, and has since transformed his family. The dog has given his family happiness and vitality. Now the children of the family want to give back to the animals, like Kaleo, and give to the rest of the world what Kaleo has given to the family - happiness.
Ideal Customer: Young and Middle-aged woman who like animals, work in social industries (Teaching, Sales, waitressing, etc), and play games casually.
Personality: Joyous,