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pigeon angel (digital marketing strategy (Audience (What are our…
pigeon angel
digital marketing strategy
governance
importance of agreed clear roles and responsibilities
measuring success
integrated channels
which channels to use
where to focus energies/prioritise
Audience
Who is our primary audience?
Which audiences do we want to target?
What are our audiences' different priorties and different needs?
how to do market research
where are our target audience online
how to grow and maintain
Importance of being user-focussed
content cycle
new content
review content
importance of digital first
how to guides
newsletters
mailchimp
how to create template
sending out first campaign
managing audience
style guide
growing your audience
how to structure
what purpose of newsletter is
images
sourcing
copyright and attribution
online
take own pictures
privacy
children
how to take good pictures
editing
sizing
resolution
social media
when to use
websites
creating a new site
things to consider when deciding how to go about it
Information architecture
what should be most easily accessible
how to be search engine friendly
speed up site
use terminology that people use
social media
publicity
designing for the medium
things to think about
mobile first
social media
posters
printing basics
what is needed for the printers
how to prep artwork
contrast
PDFs
digital writing
how different
principles of content design
style guides
accessible
avoid repetetion
planning page content
plain English
tools
collaboation
tools for
dropbox
trello
videos
taking videos - tips
editing videos
closed captioning
good for deaf and reading on the move
develop story board
branding
portfolio/case studies
video
publicity
wedding
websites
photos
About
privacy policy
Contact
Blog
Brings together different strands of theoretical/practical and advertises my services
how I can help you
worked examples
Useful tools