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5 topic (research (post research (define (user (user behaviour (user story…

- - - - user
        
        user persona
        
        user behaviour
        
        user story
        
        user journey
    - - slides
        
        table
        
        points
        
        chart
- - - - Von Restorff Effect - Hedwig von Restorff ⁣
        
        The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
      - Hick’s Law - William Edmund Hick and Ray Hyman⁣
        
        The time it takes to make a decision increases with the number and complexity of choices.
      - Fitt’s Law - Paul Fitts⁣
        
        The time to acquire a target is a function of the distance to and size of the target.
      - Zeigarnik Effect - Bluma Wulfovna Zeigarnik⁣
        
        People remember uncompleted or interrupted tasks better than completed tasks.
      - Serial Position Effect - Herman Ebbinghaus⁣
        
        Users have a propensity to best remember the first and last items in a series.
      - Law of Common Region - Gestalt Psychology⁣
        
        Elements tend to be perceived into groups if they are sharing an area with a clearly defined boundary.
      - Law of Proximity - Gestalt Psychology⁣
        
        Objects that are near, or proximate to each other, tend to be grouped together.
    - - Tesler’s Law
        
        Tesler's Law, also known as The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced.
      - Postel’s Law
        
        Be liberal in what you accept, and conservative in what you send.
      - Parkinson’s Law
        
        Any task will inflate until all of the available time is spent.
      - Aesthetic Usability Effect
        
        Users often perceive aesthetically pleasing design as design that’s more usable.
      - Doherty Threshold
        
        Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other.
      - Jakob’s Law
        
        Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
      - Law of Prägnanz
        
        People will perceive and interpret ambiguous or complex images as the simplest form possible, because it is the interpretation that requires the least cognitive effort of us.
      - Law of Similarity
        
        The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are separated.
      - Law of Uniform Connectedness
        
        Elements that are visually connected are perceived as more related than elements with no connection.
      - Miller’s Law
        
        The average person can only keep 7 (plus or minus 2) items in their working memory.
      - Occam’s Razor
        
        Among competing hypotheses that predict equally well, the one with the fewest assumptions should be selected.
      - Pareto Principle
        
        The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes.
      - Peak-End Rule
        
        People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience.
  - - - tab
      - scroll
        
        horizontal sroll
        
        vertical scroll
      - drag
    - - instant feedback
        
        label input form
      - interactive
        
        move on hover
      - what's heppening?
        
        show loading progress
      - motion for emotion
        
        transform elements during transition between screens
      - enhance on UX
        
        show and hide when scrolling
      - direct attention
        
        little buble move to shopping bag icon after button clicked
  - - - easing
      - offset and delay
      - parenting
      - transformation
      - value change
      - masking
    - - don't childish
      - simple movement direction
      - tiny delay
      - smooth ending
      - combine tiny delay and smooth ending
  - - - good label
      - have 3 stage
        
        normal
        
        press
        
        release
      - show what heppen!
    - - top-aligned labels
      - single column
      - placeholder != labels
      - placeholders
      - active fields
      - field length
      - avoid dropdowns
      - synthesize
        
        keep it simple
      - optional labels
        
        add label optional if it is optional
      - autocomplete email
      - CTA intention
        
        clear
      - errors messages
        
        specific error position
      - registration
        
        informatif list of validations
      - microinteractions
        
        informatif (animation)
- - - - role
        
        Passives (score 7-8)
        
        Detractors (score 0-6)
        
        Promoters (score 9-10)
      - score
        
        % Promoters - % Detractors = Net Promoter Score
    - - usefulness
      - easy to use
      - easy to learn
      - satisfaction
  - - - find problem (10)
        
        how many?
        
        how often?
        
        is it seriouly impactful?
      - tweak > redesign
      - action
        
        fix problem
        
        take out and add to the waiting list for next sprint