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big idea in organization (the marketing concept (marketing process,…
big idea in organization
the marketing concept
marketing process
mission,vision,values
marketing orientation
coorporate strategy
marketing function
organization opportunities and resources
marketing environment
competitive advantage
competitive position and differential advantages
macro environment
strategic objective and strategic focus
micro environment
marketing research
process of marketing reserach
marketing research in small business and non profit organization
roles of marketing research
ethics and marketing research
focus and offering
segmentation
targeting
market
positioning
the marketing mix
marketing mix promotion
communication process
marketing mix place
distribution channel
marketing mix product
new product development
product planing in detail
product
failure or sucess
marketing mix pricing
approach to informing pricing decision
ethical consideration
pricing in business market
product mix pricing
factors that effect pricing decision
types of pricing
the marketing mix for service and non provit marketing
physical evidence
process
people
Operation strategy
product and service design
design thinking
design of product and service
design as an process
important of new product development
quality function dvelopment
the design process
a step based approach to process design
marketing and operation coordination
improving coordination
important of strategic coordination