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bombay sweets mart - port louis (products (barfi mix, koprapak, malpoa,…
bombay sweets mart - port louis
identity
does not have a facebook page
no signages
lack of space
lack of awareness
unhygienic
no online orders
no updated website
products not well displayed
logo
dull
unattractive
use of logotype
use of combination mark on packaging
products
barfi mix
koprapak
malpoa
idols
decorated sweet plates
kalachand
sev
ladoos
kajuri
brand objective
to expan the business
to open more branches
audience
aged-10+
unisex
all status
for diabetes people there is only one sweet-kajoor
packaging design
carton packaging
plastic packaging
logo and designs in packaging
special occasions
engagement
marriage
indian festivals
graduation
tone of voice
friendly
caring
a bit arrogant
sweet
values/attributes
fresh
mouth watering
satisfied
handmade
indian taste
competitors
muthy sweets
pushpa sweets
ashoka sweets
SMEs-people working from home
identity
identity issue
parking problems
plastic packaging
since 1969
has 2 more branches
indian savouries