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Context (Importance (Shaping an organisation (Fundamental to innovation…

- - - - Geographic
      - Political
      - Economic
      - Cultural
    - - Structure
      - Different departments
      - Broader objectives
  - - - The internal environment within which the organisation seeks to achieve its sustainability goals
      - Includes
        
        Organisation’s governance structures
        
        Prevailing culture
        
        Internal stakeholders
        
        Its existing relationship to those it serves and to its own members.
    - - Set of outside influences within which the organisation seeks to achieve its sustainability goals
      - Includes
        
        External stakeholders
        
        Political regulations
        
        Physical resources
        
        Cultural norms
  - - - Highlights what needs to be externally or internally improved for organisations in relation to their broader surroundings
      - Presents organisations with important opportunities and challenges for undertaking innovation
- - - - Enhanced organisational interactions across national borders
        
        Advances in digital technology allowing for communication around the world instantaneously
        
        Developments in transportation, which have allowed for easier travel and movement among people and good
        
        Changes in trade
  - - - An international attempt to implement and standardise free trade policies
    - - Successor of GATT
- - - - It directs ‘new ideas’ to figuring out how to best ‘bridge’ local, regional, national, and global levels for economic and social management
    - - Organisations must take into consideration both local and global factors when doing business