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WONDER LA-A service of fun (KOCHI PARK (Promotions (IT people, Road shows,…
WONDER LA-A service of fun
KOCHI PARK
Found in 2000
Mascot: Ammu
Target market: Children
Now all age groups
Adults: Ferris wheel
Elders: Musical fountain
Teen: Thriller rides
Total rides: 55
Speciality: Water rides and 4D theatre
Safety: ISO and OHSAS
Performance
Break even: 1 year
Visitors:1 million per year
From Kerala and TN
Entry tax
Promotions
IT people
Road shows
Marketing personnel
Special discounts
BANGALORE PARK
Target market: IT People
Now all age groups
Mascot: Chikku
Total rides: 53
Speciality: Giant ferris wheel, water rides,
Safety: ISO and OHSAS
RO water
Performance
Break even: 3 years
Visitors: 1 million per year
From southern states
Promotions
TV channels
Birthday celebrations, letters
Children magazines
Marketing personnel
Visiting schools
Special discounts
Founder: KC
Problems faced
Low margins
Location
Entertainment tax
Opening resorts
Services
Computerised
Guest relatives executive
ERP Process
Security personnel
Feedback mechanism
Additional employees
Amenities
Locker facility
Restaurants
Merchandise shops
Clothes for water rides
Bus services
50% percent profit
Competitors
Essel world
Rohini amusement park
Nicco parks
VGP
Queensland
Disney(in future)
Financials: March 2019
Income:291 cr
PAT:55 cr
Expenditure: 169 cr
Sales: 282 cr
BSE and NSE: 243
Found in 2005