Please enable JavaScript.
Coggle requires JavaScript to display documents.
POLICIES - MIND MAP UNIT 1 (ASEAN (organización intergubernamental de…
POLICIES - MIND MAP UNIT 1
ASEAN
(organización intergubernamental de estados del sudeste asiático creada el 8 de agosto de 1967 por cinco países: Tailandia, Indonesia, Malasia, Singapur y Filipinas)
OBJECTIVE
: To accelerate the economic growth, social progress and cultural development in the region.
PESTEL
POLITICAL
SOCIAL CULTURE
ECONOMIC
TECHNOLOGY
ENVIRONMENT
LEGAL
FIGURES
Population
: less 600 million (world’s third-largest market, after China & India)
Political systems heterogeneity
: democracies, popular democracies, republics, monarchies
Religion and cultural backgrounds
Per capita income huge disparity (2015 WB)
: Myanmar $1.203; Lao $1.812; Vietnam $2.111; Indonesia$3.492;Brunei$36.607;Singapore$56.287
MIDDLE CLASS:
Nielsen pronostica que el número de personas en los ingresos medios de la región alcanzará los
400 millones en 2020
respecto a 2012. unos 190 mill. +
COMMON VISAS
: improved travel facilitation for international tourists arrivals
CHINA THE NEARBY ASSET
- THAILAND
efforts to
attract Chinese tourism (FACTORS
):
a)
building quality attractions and promoting culture
b)
relaxing visa requirements
c) improving
connectivity and infrastructure
- SINGAPORE
-> Successful in
promoting new attractions
(resorts, airports, nature club)
ASEAN countries do many changes in order to attract people. ASEAN considered as a single tourism destination.
Targets ASEAN’
s key source markets: Intra-ASEAN, Asia and Pacific, Middle East and Europe
Regional PPP
:Public-Private-People
challenges & assets in regional tour
CHALLENGES
:
1) CLIMATE CHANGE IMPACT:
Jakarta is flooding, tsunamis, earthquakes ///
2) IMAGE
: confusión entre marketing nacional y regional: identidades - instabilidad (Tailandia ...) e inseguridad (Indonesia, Filipinas ...) ///
3) REGIONAL & DOMESTIC MOBILITY
///
4) REFORCE LOCAL COMMUNITY TOURISM DEVELOPMENT
STRATEGIC DIRECTIONS
1) Mejorar ASEAN ante la competencia como
un único destino
2)
turismo
de ASEAN sea
INCLUSIVE & SUSTAINABLE
(Upgrade Local Communities and Public-Private Sector Participation in the Tourism Value Chain, Ensure Safety and Security)
OBJECTIVE 2025
: 1) Increase of ASEAN contribution of GDP (12% to 15%)
2) Participación del turismo en el empleo total aumentaría de 3.7% a 7%
3) Incremento Per capita spending
TOURISM SECTOR STRATEGY:
economic integration, mutual knowledge, improves connectivity and generates revenues