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Product Management (Customer Discovery (State Problem Hypothesis, Test…
Product Management
Customer Discovery
State Problem Hypothesis
Test Problem Hypothesis
Test solution
Verify the hypothesis or Pivot
Customer Development
Understand Customer Problem and Needs
Develop a repeatable Sales Model
Refine to deliver on customer Demand
Customer Discovery:
User Research
Primary
Psychographics
Better than using Demographics for User Research
2.0
Interviews
Open ended questions
Better for Problem Discovery
Better for Product Discovery
Analyzing -
(group them in circles as)
1.Not mentioning the problem
2.Mostly mention the problem
3.Trying to solve the problem
4.Unhappy with solutions available
5.Have a budget for the problem
1.0
Surveys
Good for:
Measure Attitudes;
2.Collecting Quantitative data
Broad questions before specific ones
Questions are grouped together
Specific purpose or insight
Short
NPS = # of promoters - # of detractors
0-49 - good
50 - 69 Excellent
70 and above is world class
Secondary
(scholar.google.com)
Academic Research
Scholar.google.com
Private research Firms
"
Pew Research
"
Expert Interviews
Consumer
reports
Design Thinking
Lean - Business
process to get things done faster
Agile - Technical
processes to get things built faster
Customer Decision Journey
Insight driven Buyer Persona
Qualitative
Captures
Thoughts and Emotions
Quantitative
Captures
Individual Journeys
Product Market Fit
Customer Validation
Customer Creation
Company Building