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Week 8 Concepts & Theories (Marketing Tactics Consumer Memory…
Week 8 Concepts & Theories
Consumer Learning
Incidental Learning
Learning by Description
Learning from Direct Experience
Learning from Others Experience
Learning Theories
Behavioural Learning
Classical Conditioning
Operant Conditioning
Cognitive Learning
Social Learning
Memory
Encoding
Storage
Retrieval
Types of Memory
Sensory Memory
Episodic Memory
Semantic Memory
Marketing Tactics
Consumer Memory
Cartoon Characters
Celebrities
Catchy Jingles
Evocative Music
Brand Names
Physical Characteristics
Product Category
Brand Names
Easy to Visualise
Repetition
Smells
Association With Historic Events
Periods of History
Association with Life Events
Marriage/Birth