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Big Ideas in organisations (Marketing Concept (Evaluation (SWOT), Mission…
Big Ideas in organisations
Marketing Concept
Mission / Vision / Values
Analysis
Strategy
Formulation
implementation
Monitoring
Evaluation
SWOT
Marketing Environment
Micro
Customers
Intermediaries
Suppliers
Publics
Competitors
Macro
Social
Technological
Economic
Environmental
Political
Legal
Ethical
Competitive Advantage
Differential Advantage
Objectives / Strategic Focus
Market Penetration
Product Development
Market Development
Diversification
Marketing Research
Research Planning
Research design
Sampling
Brief
Proposal
Defining
Analysis
Exploratory
Secondary
Adjustment
Piloting Primary Research
Collection
Primary Research
Anaysis
Quantitative
Qualitative
Ethics
Offerings
Segmentation
Demographic
Geographic
Psychographic
Behavoural
Targeting
Undifferentiated
Differentiated
Concentrated
Customised
Positioning
Clarity
Consitency
Credibility
Competiteness
Marketing Mix
Place (distribution)
Channels
Collaborative Distribution
Multiple Distribution
Omni Channel Distribution
Promotion
Promotion Mix
Advertising
Personal Selling
Direct Marketing
Digital Marketing
Sales Promotion
Sponsorship
Public Relations
Communication
Product
Type
Convience
Shopping
Speciality
Unsought
New Product Development
Planning
Idea Generation
Screening
Testing
Analysis
Development
Test Marketing
Commercialisation
Pricing
Types
Cost Based
Competitor Based
Customer Based
Product Mix Pricing
Product Line
Optional Product
Captive Product
By-Product
Product Bundle
Discounts
Trade / Functional
Quantity
Cash
Seasonal
Allowances
Pricing Decisons
Ethical Considerations
People
Processes
Physical Evidence
Operations Management
Transformation Process
Input
Process
Output
Transformational Change
Material Processing
Information Processing
Customer Processing
Operations Strategy
Supply Chain Development
Capacity / Facilities
Technology
Work Force
Performance Objectives
Quality
Speed
Flexibility
Sustainability
Dependability
Cost
:Focused Operations
Marketing & Operations Co-ordination
Strategic Co-ordination
Improving Co-ordination
Product & Service Design
Design Process
Concept Generation
Concept Screening
Preliminary Design
Evaluation & Improvement
Prototyping & Final Design
Product Design
Aesthetics
Reliability
Maintainability
Durability
Produce-ability
Service Design
Organising Ideas
Service Experience
Service Outcome
Service Operation
Value of the Service
Quality function
Design of Processes
Design Factors
Volume
Variety
Variation
Visibility
Layout Choice
Fixed Position
Functional Layout
Product Layout
Hybrid & Mixed Layouts
Process Choice
Project Processes
Jobbing Processes
Batch Processes
Mass Processes
Continuous Processes
Raising Finance
Retained Earnings
Working Capital Management
Debt Factoring
Bank Overdrafts
Bank Facilities
Leasing
Equity Finance
Turnaround Priorities
Regaining Competitiveness
Protecting The Balance Sheet
Rebuilding Trust & Transparency
Employers
Labour Shortages
Immigration
Outsourcing
Onshore
Offshore
Growth of Outsourcing
Reduce Cost
Improve Focus
Increase Variable cost element
Access to skills
Grow Revenue
Improve Quality
Conserve Capital
Innovate
Risks
Distance
Currency
Legal System
Political / Economic Instability
Quality / Reliability
Brand Damage
Language
Culture