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Week 7 Concepts & Models (Ladder of Loyalty (Suspetcs, Prospects,…
Week 7
Concepts & Models
Involvement Continuum
Inertia
Willingness to Listen
Interested in Anything
About Product
Active Search
For Information
Total Commitment
Involvement Types
Product
Monetary Risk
Financial Risk
Functional Risk
Physical Risk
Social Risk
Psychological Risk
Time Risk
Message
Novel Stimuli
Prominent Stimuli
Celebrity Endorsement
Providing Value
New Media Platforms
Encourage Users to Think
About Using Product
Create Spectacular Events
Situational
Different Retail Environments
Customer Experience
Ladder of Loyalty
Ego
Self Concept
Self Esteem
Bridges Gap Between
Real & Ideal DSelf
Ladder of Loyalty
Suspetcs
Prospects
First Time Customers
Repeat Customers
Clients
Advocates
Members
Partners
Gibbs
Reflective Cycle
Description
Feelings
Evaluation
Analysis
Conclusion
Action Plan
Enhancing Customer
Involvement
Appeal to Hedonic Needs
Unusual Stimuli
Celebrity Endorsements
Develop Ongoing
Relationships
Hedonic Quadrant
CONCEPT
Hyper Choice
Too Much Choice =
Lower Involvement