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Block 1: Big ideas in organisations! (Finance (Lease finance (Financial…
Block 1: Big ideas in organisations!
Marketing Environment
Microenvironment
Customers
Consumer Markets
Business Markets
Reseller Markets
Government Markets
International Markets
Marketing Intermediaries
Suppliers
Competitors
Publics
Macroenvironment
'External' environement
'STEEPLE'
Competitive Advantage :check:
Michael Porter (2004)
proposed strategies
Cost leadership
Differentiation
Focus
Michael Porter: ‘Five Forces’ - identifies influences in a competitive environment
Strategic Objectives:!:
Ansoff's growth matrix
Market Penetration
Market Development
Product Development
Diversification
Strategies to achieve growth
Marketing Mix
:
Product Planning
Ideas Generation
Idea Screening
Concept Testing
Market Analysis
Product Development
Test Marketing
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Distribution Channels
Collaborative Distribution
Backhaul
Co-Loading
Continuous move routing
Physical Internet
Influences for distribution choices:
Size of company
Competitors
Product type
STEEPLE
Level of service
Marketing Communications
Advertising
Personal selling
Direct marketing
Digital marketing
Sales promotion
Sponsorship
Public relations
Pricing
Cost based pricing: total cost approach
Competitor-based pricing: price adjusted
Customer based pricing: value based
Operations management
Responsible for efficient delivery of goods/services with effective management
Main types of transformation:
Material processing
Information processing
Customer processing
Transformational change
Physical transformation
Informational transformation
Possession transformation
Location transformation
Storage transformation
Physiological/ Psychological
Importance of operations management
Reduce cost
Enhance revenues
Minimise required capital
Developing capabilities & competences
Product and service design
Design process:
Concept generation
Concept screening
Preliminary design
Evaluation & Improvement
Prototyping
Aspects to address:
Functionaliy
Aesthetics
Reliability
Maintainability
Durability
Produce-ability
Slack et al. (2010 - 4 v's
Volume
Variety
Variation
Visibility
Finance
Lease finance
Financial lease: Legal ownership remains with lessor
Operating lease: lessor retains risks and benefits
Equity Finance
Raise capital through sales of shares
Venture capital & private equity
Overdrafts
Debt factoring
Retained earnings
