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Corporate Strategy (Steps in diversifying the strategy of diversified…

- - - - Industry has a future growth potential
      - Ability to meet corporate targets
      - Ability to contribute significantly to the parent firm bottom line
    - - Benefits of Astute Corporate Parenting
      - Cross business allocation of financial resources
      - Shareholder value creation
      - Acquiring and restructuring unrelated companies
    - - Limited competitive advantage
      - Misguided reasons
        
        Growth
        
        Stabilization
        
        Managerial motives
        
        Risk reduction
      - Demanding managerial requirements
  - - - Manufacturing
      - Sales and Marketing
      - R & D and Technological activities
      - Distribution activities
      - Supply chain activities
      - Customer service activities
      - Economies of scope and competitive advantage