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T-Mobile (Differentiation for competitors (About more than dollars and…
T-Mobile
Differentiation for competitors
About more than dollars and cents
Customer crazed. Employee Committed.
Moving beyond telecom
Un-Carrier Moves
What level of management made the strategic decision?
CEO
Board of Directors
"C" Suite Leadership
Competitive Advantage
Superior Performance
Sustainable
Mission and vision support strategic approach
How?
Mission Statement-
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to millions of customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS.
Strategic Approach
Best Cost Provider
Value
Satisfying expectations
Quality Features
Performance
Service Attributes
Beating price expectations