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Cuteness studies (Cuteness and authenticity (What or when people would say…

- - - - Global
- - - - "Respectable"
        
        "Sublime"?
    - - Pretty girls
    - - worth loving
      - can be loved
    - - Vulnerable
        
        Young children
  - - - Adoption
        
        The traditional cute culture
        
        Tiny, small, feminine
    - - Babies/Children
    - - Moe
        
        A female character in ACG--evokes a feeling of strong affection
        
        Sweet, vulnerable, innocent, Naive
    - - Unpolished, rough, ugly
        
        minimal effort
        
        Parody
        
        Emotion engineering
        
        Content>Aesthetic value
        
        emoticon engineering
        
        Vulgar, wacky
        
        Ugly aesthetics
        
        Diaosi
        
        Self-mocking
        
        Tucao
        
        Challenge
        
        Face-keeping culture
        
        Negative cuteness