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Big Ideas in Organisations (Marketing (Marketing Process (Segmentation…
Big Ideas in Organisations
Marketing
Marketing Process
Marketing Function
SWOT
Marketing Orientation
Competitive Advantage
Porter's 5 forces
Segmentation
Demographic
Geographic
Psychographic
Behavioural
Targeting
Positioning
Micro Environment
Consumer Markets
Business Markets
Reseller Markets
Government Markets
International Markets
Macro Environment
STEEPLE/PESTLE
Social
Economical
Environmental
Political
Ethical
Legal
Technological
Mission Vision and Values
Corporate Strategy
Strategic Window
Strategic Objectives
Strategic Focus
Market Research
Ethics
Data Collection
Analysis and Interpretation
Globalisation
The Marketing Mix
4 P's
Product
Place
Promotion
Price
Not for profit
People
Physical
Process
Operations Management
Managing Input Resources
Managing Processes
Design
Planning and Control
Improvement
Managing Output Resources
Transformation Process
Material
Information
Customer
Physical
Informational
Possession
Short Term VS Long Term Perspective
Risk
Operations Strategy
Resources
Market Requirements
Performance Objectives
Quality
Speed
Flexibility
Sustainability
Dependability
Cost
Strategic Coordination
Design of Process
Product Development
New Product Failure Rates
Design Thinking
Products and Services
Product Design
Service Design
Quality
Design Factors
Volume
Variety
Variation
Visibility
Process Choice
Project
Jobbing
Batch
Mass
Continuous
Finance
Retained Earnings
working capital
Late Payment
Finance through debt
Overdraft
Bank financing
Lease finance
Capital
Balance Sheet
Revenue
Equity Finance
venture capital
Angels
Private Equity
Hedge Fund
Public Equity
Workforce
Migrant
Minimum wage
Outsourcing
Offshoring
On Shore
Immigration
Skills Shortfall