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Shaping business opportunities (Marketing concept (Defining marketing,…
Shaping business opportunities
Marketing concept
Defining marketing
Marketing `orientation
Marketing function
Marketing process
Mission, vision and values
Organisational opportunities and resources
Marketing environment
Micro environment
Customers
Marketing intermediaries
Suppliers
Competitors
Publics
Macro environment
Social factors
Technological factors
Economic factors
Environmental factors
Political factors
Legal factors
Ethical factors
Big ideas in organisation
Innovation within organisation
Business function and innovation
Marketing mix – Promotion, pricing, services and non-profit marketing
External business environment
Dimension of the external business environment
Globalisation and changing business environment
Raising finance-small and medium-sized organisation
Financing through retained earnings and working capital
Venture capital - private equity