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1081_CDPS_G1 [PR] Chapter 8 – Governance (Governance matters (Bad Cases …
1081_CDPS_G1
[PR] Chapter 8 – Governance
Governance matters
Purposes
Create wealth $$$
Fairly distribution of the added-value to all creator
Problems
Multisided platforms involve numerous participant's interests
Interest is not always align
Platform managers is difficult to ensure various participants create value for one another
CONFLICTS
Bad Cases :red_cross:
Facebook
Privacy policy
Twitter
Technologies developed has expropriated by Twitter
LinkedIn
Turning off their access to APIs
Principle
Fair
Efficiency
Background
Biggest platform business resemble country
larger population as a users
larger number of transactions fees
become a governor to serve a millions of lives
control national economic system
Example: Google, Alibaba, Facebook
Good Cases :check:
Lee Kuan Yew's governance in Singapore
Before
Corruption was rampant
No nature resources
Per capita GDP hovered below $430
Ethnic strife between Malays and Chinese
Political strife between capitalists and communists
Religious strife between Muslims and Buddhists
After
changing its system of governance
introduced the British system of justice and rule by law
to rise the salaries of civil servants and wear while as a sign of purity
more open government like the creation of multicultural councils
each 1% drop in corruption and misuse of public power for private gain
GDP rises at 1.7%
Annual growth rate was 6.69% during the 55 years from 1960 to 2015
Good governance can bring the wealth creation by comparing the GDP growth and innovation rates
Tools for governace
Laws
Lessig’s concept of “law”
Specific rules that will be clearly told
The rules of stakeholder behavior could be drafted by the platform’s designers
EX: Stack Overflow starts a successful online community :red_flag: transparent laws solves public good question
:star: Fast feedback could quickly admire good behavior but opaque feedback to punish the bad behaviors
Norms
Biggest assets for platform- dedicated community.
EX1: iStockphoto
individual human inspection=> crowd curation
:red_flag:under the norms, Bruce create a even more remarkable community
:red_flag: Behavior design: respect person’s intrinsic rights to examine, and gradually create a valuable public good
EX2: Pinterest
trigger
the photo of favorite vacation spot :<3:
show up in Facebook's news feed
reward
Another user show up for pinterest!
action
click the photo and link to Pinterest :point_up:
investment
Ask her friend to use the platform or trigger someone to start another cycle
Architecture
automatic programs to prevent users's failure
Blockchain
the best governor is everyone
Markets
we use social currency on platforms
Likes
high ratings
follows
outside developers
Idea possession
SAP's solution
risk reduction
Principle of smart self-governance
Internal transparency
problem
a tendency for divisions to become
siloed
solution
transparency
promotes consistency
facilitate growth to scale
use key resources
help others develop
successful case of Amazon
Amazon Website Services(AWS)
pain point
different divisions of Amazon keep having to develop service operations to store, search and communicate data
solution
these varied projects should be combined into a single operation
effect
make all of vast data accessible and useful to their staff
failed case of Sony
various product lines
MP3 ,e-reader,camera, movie, television studio and gaming device(PSP)
fail to establish unified platform ecosystem
Sony never offer a platform
embrace separate product lines and focus on individual system
Participation
importance :star:
give external partners and shareholders a voice :check:
if don't give a voice :red_cross:
partners abandon the platform
Intel
Chicken or egg problem
no one wants to buy
USB was one of the first standard
no one has adopted
no one produce peripherals for computer standard
solution
entrusting USB to IAL division
earn the trust of partners
not fail under the authority of any internal product line
independence operation
neutral negotiator
"Just and fair governance create wealth"
opportunity to new innovation
treat people fairly, they will share more ideas and bring more opportunity
allocate resources wisely and productively
eg: USB
Market failure and causes
beer bottle
wrong name on the bottle but attract customers
price exceeding $78,100
deceptive occur
causes
information asymmetry
sellers have more information than buyers
externalities
positive externality
Nexfilx
analyzes the people taste and recommendations
negative externality
air pollution
monopoly power
supplier have too powerful to control
risk
unexpected and unpredictable
need to have tools serve the effects of risk
Team member
105212048 謝其佑 Jason
106212022 蔡昀雯 Winnie
105106065 王泰然 Frank
105212042 金純之 Sunny
106212004 郭儀中 Eva
105212017 賴珮綺 Christy
:check: skilled platform manager
Norms+ Cultures+ Expectations
Nir Eyal's define behavior design
trigger
action
reward
investment
reinforces the behavior, through investment of time, data, social capital, or money
action produces a reward for the member
being triggered by signal above
platform-based signal, message, or alert like Email