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Big ideas in organisations (Raising finance (Retaining earnings, Working…
Big ideas in organisations
Marketing
Marketing mix
promotions mix
Marketing concept
Mission vision and values
communications process
Cognative
Relational
Behavioural
Pricing
types of pricing
factors
Product mix
Pricing in business markets
Ethical consideration
Approches for informed pricing decisions
Marketing research
Research planning
Understanding the customer requirements
Exploratory research
Refining research design
Reporting on findings
Marketing requirements
Main research collection
Analysis and interpretation
Operations management
Marketing and operations coordination
Strategic coordination
Operations strategy
Operations resources
Product and service design
The design of process
Understanding design factors
Volume
Variety
Variation
design mix
Visibility
Process choice
Project
process mix
Jobbing
Batch
Mass
Continuous
Layout choice
Fixed position
Functional
Product
Hybrid and mixed
layout mix
New product development
Detailed design
Design process
Design thinking
design mix
product and service design
Qualilty function deployment
Raising finance
Retaining earnings
Working capital management
debt factoring
bank overdrafts
banking facilities
leasing
equity finance
Finance mix
limitations of design and available finance