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Competing in a Global Market (Operational strategy (capacoty, facilities,…
Competing in a Global Market
Offering
Markets
define the market
know the targets
Positiioning 🔍
non target market appeal 🧑🏾🤝🧑🏻🧑🏾🤝🧑🏻🧑🏾🤝🧑🏻
Segmentation
demographical 👪
geographical 🌐
The marketing concept
Mission and values
customer needs
specific
key skills
opportunities and threats
acheivable
adaptable
strategic
objectives
competetion 🏆
who
where
Operational strategy
capacoty
facilities
size
numbers needed
location
Technology 💻
Competing
mass appeal
dependability
bespoke services
Product and service design
New developments
QDF targets
Quality
custimer needs
function
customer requirements
technical requirements
deployment
target market
customer requirements
Process design
step based approach
Drivers
procecsses
choices
Innovation
design as a process
holistic
integration of market requirements
Financial 💲
new finance
public
bank loans/overdraft
risk to business
economic climate 🌡️
interest rates
clawback
profitablility
Private equity
higher risk to investor v higher returns
lower risk to business - profits = rewards
Crowd funding
dynamic
social media 📱
new ideas
supporting business operations
retained earnings
profits
retained capital
owners earnings
debt factoring
cash flow
reduced income
bank overdraft/loan
higher risk to business
leasing
lower risk
equity finance
investors believe in product
Public sector : :silhouettes:
Value v value for money :
public accountability
not for profit
choice
competetion
autonoy
competetion