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Pb: running/training (target audience (SWOT analysis 1 (is the competition…
Pb: running/training
target audience
SWOT analysis 1
is the competition going after the same people as you?
are they successful in their methods? is therre anything we can copy?
Google/FB analytics
who is your current audience? Typeform survey!
target market statement
this will help me (and you!) focus
Assessment of current status
Google analytics
Website layout
Social presence
BATs
situational analysis
Product situation
Competitive situation
Environmental factors.
SWOT analysis 2
Business goals
Translate into marketing goals
Make monthly report to monitor
decide marketing tactics for next 6 months