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G2_Everlane (Things behind Everlane's success (E-commerce mission…

- - - - To repair a broken clothing
        industry with transparency
- - - - website
      - app
        
        e-commerce
        
        more affordable, transparent, classic and generally better alternative
        
        radical transparency
    - - pop-ups
      - FOREVER for brick-and-mortar
        
        try on service
  - - - BUY MORE
        
        increase sales
      - take selfie
        
        Increase visibility (indirect)
- - - - good quality
    - - list out origin of product
        
        good customer relationship
    - - new complication
    - - opportunity to sell product
        
        customer look around for other items