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Big ideas in organisations (Raising finance (Retained earnings, Working…
Big ideas in organisations
Marketing
The marketing process
Market analysis
Strategy selection
Formulation of the offering
Markets
Segmentation
Targeting
Positioning
Implementation, monitoring, evaluation
The marketing environment
Micro environment
Customers
Competitors
Suppliers
Publics
Marketing intermediaries
Macro environment
Social factors
Technological factors
Economic factors
Environmental factors
Political factors
Legal factors
Ethical factors
The marketing mix
Product
Place
Promotion
Pricing
Operations management
Operations strategy
Decision areas
Capacity and facilities
Supply chain development
Technology
Workforce
Performance objectives
Quality
Speed
Flexibility
Sustainability
Cost
Dependability
Strategic coordination
Product and service design
New product developement
Incremental enhancement of existing products
New generation products
Breakthrough products
Designing products/services
Products
Aesthetics
Reliability
Maintainability
Durability
Produce-ability
Services
Organising idea
Service experience
Service outcome
Service operation
Value of the service
The designing process
Discover
Define
Develop
Deliver
Raising finance
Retained earnings
Working capital management
Debt factoring
Bank overdrafts
Bank facilities
Leasing
Equity finance
The external business environment
Various factors
Political factors
Economic factors
Social/cultural factors
Technological factors
Ecological factors
Legal factors
Ethical factors
Globalisation
Labour shortages/immigration policy
Outsourcing