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Vitality Hypothesis An App to get you healthier (targeting (Barriers…
Vitality Hypothesis
An App to get you healthier
targeting
Best and most loyal customers
Would like to target healt consious people
Barriers
Customer life style
Customer wants to know more about their health
Complete the t
New segmentation model 1,,2, 3?, 6
1 = frequ shopper in both bu20+ over index fashion, omni channel
help our customers lead a healthier life
Why
Break a new market
vitality
existing brand
Product to be created
Co brand app
that incentivises healthy behaviour
Gains
money off fashion
money off food
money off beauty
Customer becomes more healthy
enjoy life more
put themselves first
We've done the hard work
Making it fun
more energy
Pains that we aleaviate
helps me stay focused
breeds behaviour change
Fall off the wagon
I don't know where to start
Existing reputable trusted company
Does this become an acquisition stream for JLPW?