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Block 1: Big ideas in organisations ideas (FINANCEcash 2 (Equity finance,…
Block 1: Big ideas in organisations
MARKETING
Focusing
Market research
Segmentation
Targeting
Positioning
Process
Mission, vision and values
#
Analyse market
Strategy selection
Formulate offering
Implementation, monitoring and evaluation
Mission, vision and values
Visions - future focused
Values - guide behaviour
Mission - master strategy
Six tests of a successful mission statement
Environment
Macro/STEEPLE
Social factors
Technological factors
Economic factors
Ethical factors
Political factors
Legal factors
Environmental factors
Micro
Customers
Suppliers
Competitors
Publics
The marketing mix
Product
Place
Price
Promotion
3 further P's
People
Processes
#
Physical evidence
FINANCE
SME's
Retained earnings
Profits
Working capital management
Creditors funding
Bank overdrafts
Temporary cash flow
Lease finance
Acquire for defined term
Debt factoring
Sell receivables
Equity finance
Ordinary shares
Preference shares
Private equity
Venture capital
Angel investors
OPERATIONS
Function
Efficient delivery
Manage resources
#
Input-processes-output
Transformation
Managing
Strategy
Market reconciliation
Operations resources
Market requirements
Performance objectives
Performance trade offs
Product and service design
#
Concept generation
Concept screening
Preliminary design
Evaluation and improvement
Prototyping and final design
QFD
Process design
#
Step-based approach
Understanding design factors
Process choice
Layout choice
Detailed design
INNOVATION
Concept
New ideas
#
#
New devices
New processes
#
Creating
Organisational culture
Encourage
Reward
Opportunities
Globalisation
Communication
Threats
Globalisiation
#
Imitation
ECONOMICS
External business environment
STEEPLE
#
Microeconomic
#
Particular firm
Particular market
Macroeconomic
National and international economic outlook
International trade
WTO
Tariffs
Globalisation
#
#
Reduced trade barriers
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Global marketplace
Convergence
Interdependence
Business cycle
Recession
Recovery
Peaks
Troughs
