Please enable JavaScript.
Coggle requires JavaScript to display documents.
Digital Marketing (Video advertising, Social Media Advertising, Search of…
-
-
Funnels
Brand Awareness
Foote, Cone and Belding Model
-
-
Key Terms
-
Gross vs net cost (net cost = gross cost - agency cost)
CPM = cost of the ad / number of viewers x 100
CTR = number of click-through / total impression x 100
CPC = cost of the ad/ number of clicks
CPA = cost of the ad/# of people doing the act
CPC = cost of the ad/ number of conversions
CLTV = average $ spent per transaction x frequency x years of retention
ROAS = revenue generated / total ad spend
-