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Block 2: Competing in a global context (💷💵💶💴 flows # # (Foreign …

- - - - Challenges
      - Opportunities
    - - Implement
      - Develop
  - - - WTO
      - 🗺 🏦 💵 💷 💶
      - IMF
    - - GATT
    - - Rules
      - Procedures
- - - - 🏭
      - 🏦 🏥 👮‍♀️ 🔥
  - - - Sourcing
        
        Proactive 🇬🇧 🇺🇸
        
        🏠
        
        🌍 networks
        
        Reactive 🇬🇧 🇺🇸
- - - - Financial
      - Currant
      - Capital
  - - - IASB
    - - Borrowed finery
      - Imperialsm
      - Investers info
      - National economy management
      - Taxation
  - - - Supply
      - Demand
- - - - Comparative advantage
        
        Absolute
        
        Relative
      - 💎 model
    - - 5️⃣ forces model
- - - - Delay in resource
      - ⏱📏
        
        "throughput efficiency"
      - In system
  - - - Consider
        
        Strategic value
        
        Criticality
      - 2️⃣ ✖️2️⃣ matrix
        
        Outsource
        
        Utility
        
        Commodity
        
        In-🏠
        
        Proprietary
        
        Novelty #
        
        4️⃣ categories # # # #
        
        📱 💻 👕👟
        
        Service
  - - - Type
        
        2️⃣
        
        3️⃣
        
        1️⃣
- - - - 🎨 🖊 ✏️ 🖼
        
        📊📈📉 #
      - 3️⃣
        
        Actors
        
        Structure
        
        Processes
      - ➕1️⃣
        
        Fellowship
- - - - Triggers
        
        🏠 markets
        
        Small
        
        Large-growth
        
        Saturated
        
        Customer drivers
        
        Competitive forces
        
        💰💵 factors
        
        Portfolio ⚖️
    - - Macro #
        
        🤔
        
        💻 📱 📺 📻
        
        Ethical
        
        Socio-cultural
        
        political/ legal
        
        Economic
      - Micro
        
        Assessment
        
        Market attractiveness
        
        Market
        
        Growth rate
        
        💰of serving
        
        Size
        
        Access
        
        💰 potential
        
        Org's capabilities
        
        📱 💻 👟👕 adaptation
        
        🤼🚴🏻‍♀️🚴🏼🏊🏻‍♀️🏊 🏃‍♂️ 🏃‍♀️ advantage
        
        Resources
        
        Skills
  - - - Direct
      - Indirect
    - - 🤔
        
        Segments
        
        Middle-market
        
        Low end
        
        Premium
        
        Dubiel & Ernest, 2012
- - - - Reputation
        
        External evaluation
        
        Actions
        
        Performance
        
        Quality
      - Equity
        
        Assest
        
        Accounting goodwill
      - Identity
        
        Kapferer's prism
        
        Culture # #
        
        Relationship # #
        
        Personality #
        
        Reflection #
        
        Physique #
        
        Self image #
        
        Picture of sender
        
        Picture or recipient
        
        Externalisation # # #
        
        Internalisation # # #
      - Content
  - - - Company endorsement
        
        💪
        
        Weak
      - Company as brand name
      - Individual brand name
    - - Arbitrary
      - Suggestive
      - Descriptive
      - Generic
      - Coined
    - - Kohli & LaBahn (1997)
  - - - 🇬🇧 🇺🇸 🇯🇵 🇨🇳 🇦🇺 🇩🇪
      - Local
      - 🌍
    - - Engage in cultural immersion
      - 👀 ➕ leverage influencers
      - Use 🌍 frameworks with 🇬🇧 relevance
    - - Brand
        
        Tribes
        
        Communities
  - - - Consumer protection standards
        
        Differ in
        
        🇬🇧 🇺🇸 🇨🇳 🇮🇳 🇦🇺 🇯🇵
        
        🏭 🚂✈️🚒🚑🚢🏟🗽🏪
      - Expoting consumerism
      - ⬆️ culture homogenisation
      - 🗑
        
        Over-consumption
        
        STEP
        
        EEE
      - 🎯
        
        Low-income consumers
        
        Developing countires
      - Geographical segretation #
        
        Working conditions
        
        Poor
        
        Dangerous
        
        Pay
        
        Taxes
        
        ⬇️
        
        ❌
- - - - SCR