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Block 2: Competing in a global context (๐ท๐ต๐ถ๐ด flows # # (Foreign โฆ
Block 2: Competing in a global context
Context
๐
Globalisation
Glocalisation
๐จ ๐ โ๏ธ ๐ผ
#
Challenges
Opportunities
๐ญ
Implement
Develop
Trade
Organisational
Internal
External
Analysis
STEEPLE
PESTLE
SWOT
Guides
Innovation
๐ค โ
Transnational
Institutions
WTO
๐บ ๐ฆ ๐ต ๐ท ๐ถ
IMF
โ
GATT
๐จ ๐ โ๏ธ ๐ผ ๐
Rules
Procedures
๐ Operations
Challenges
Input-process-output
Different
๐ญ
๐ฆ ๐ฅ ๐ฎโโ๏ธ ๐ฅ
Developing ๐ญ networks
4๏ธโฃ ๐ญ๐ฉฐ
Sourcing
Proactive ๐ฌ๐ง ๐บ๐ธ
๐
๐ networks
Reactive ๐ฌ๐ง ๐บ๐ธ
Moncza & Trent (1991)
Strategies
Regional op's
๐ co-ordinated op's
โ๏ธ-๐ op's
๐ ๐ฌ๐ง op's with exports
๐ญ location
โ๐บ๐ธ ๐ฌ๐ง ๐ฉ๐ช ๐ฎ๐น ๐ซ๐ท ๐จ๐ณ ๐ฏ๐ต
โ region
๐ท๐ต๐ถ๐ด flows
#
#
โ๏ธ of payments
Accounts
Financial
Currant
Capital
๐ imbalances
Foreign direct investments
Transfer ยฃ $
#
Transfer mispricing
Unitary taxation
๐ฐ apportionment
๐ท โ๏ธ ๐ต
๐ฌ๐ง ๐บ๐ธ ๐จ๐ณ ๐ฏ๐ต ๐ฎ๐ณ tax rates
Financial reporting
IFRS
Regulations
Applied ๐
Standards
IASB
๐ฌ๐ง ๐บ๐ธ ๐จ๐ณ ๐ฎ๐ณ ๐ฏ๐ต
Borrowed finery
Imperialsm
Investers info
National economy management
Taxation
Foreign exchange market
๐ท demand
๐ท supply
Equilbrium
Shift in
Supply
Demand
Change for
#
#
๐ index
References
๐
The Open University (2018e)
๐ป
The Open University (2018f)
๐ trade environment
Between
๐ฌ๐ง ๐บ๐ธ ๐ฏ๐ต ๐จ๐ณ
Comparative advantage
Absolute
Relative
๐ model
๐ช๐ข๐ญ
5๏ธโฃ forces model
Supply โ management
โ๏ธ โฐ effect
Efficiency
๐
Delay in resource
โฑ๐
"throughput efficiency"
In system
Manage on a โญ๏ธ
โ sections
Outsourcing
๐ค ๐ง
Consider
Strategic value
Criticality
2๏ธโฃ โ๏ธ2๏ธโฃ matrix
Outsource
Utility
Commodity
In-๐
Proprietary
Novelty
#
4๏ธโฃ categories
#
#
#
#
๐ฑ ๐ป ๐๐
Service
Supplier relationships
๐ซ
Type
2๏ธโฃ
3๏ธโฃ
1๏ธโฃ
๐คณ ๐
Vertical integration
Joint ventures
#
๐ Leadership
Form
Managerial
Civic
Political
Business
Prospective
Client role in ๐ ๐
#
Community member
#
๐ฉ๐ผโ๐ฆฐ๐จ๐ปโ๐ฆฐ๐ฑโโ๏ธ๐ฑ๐ป๐จโ๐ฉโ๐งโ๐ฆ
#
Customer + employee
#
Elements
3๏ธโฃ โ 1๏ธโฃ
๐จ ๐ โ๏ธ ๐ผ
๐๐๐
#
3๏ธโฃ
Actors
Structure
Processes
โ1๏ธโฃ
Fellowship
Divergence
Cross-vergecne
Convergence
Sustainable ๐
Creating urban environments
Participation
Sharing
Autonomy
Tranformation
HRM
#
#
#
#
Employees relations
Working conditions
๐ฌ๐ง ๐บ๐ธ ๐จ๐ณ ๐ฏ๐ต marketing
๐ marketplace
๐ฌ๐ง ๐บ๐ธ ๐จ๐ณ ๐ฏ๐ต ๐ฆ๐บ expansion
Triggers
๐ markets
Small
Large-growth
Saturated
Customer drivers
Competitive forces
๐ฐ๐ต factors
Portfolio โ๏ธ
Environment
Macro
#
๐ค
๐ป ๐ฑ ๐บ ๐ป
Ethical
Socio-cultural
political/ legal
Economic
Micro
Assessment
Market attractiveness
Market
Growth rate
๐ฐof serving
Size
Access
๐ฐ potential
Org's capabilities
๐ฑ ๐ป ๐๐ adaptation
๐คผ๐ด๐ปโโ๏ธ๐ด๐ผ๐๐ปโโ๏ธ๐ ๐โโ๏ธ ๐โโ๏ธ advantage
Resources
Skills
Entering
Exporting
Direct
Indirect
Lisencing
Francising
Contract manafactoring
Management contracting
๐ strategic๐ซ
Strategic alliances
Direct investment
Think ๐, act locally
โ๏ธ standardisation to adaptation
Emerging markets
๐ค
Segments
Middle-market
Low end
Premium
Dubiel & Ernest, 2012
Branding
Concepts
Brand
Reputation
External evaluation
Actions
Performance
Quality
Equity
Assest
Accounting goodwill
Identity
Kapferer's prism
Culture
#
#
Relationship
#
#
Personality
#
Reflection
#
Physique
#
Self image
#
Picture of sender
Picture or recipient
Externalisation
#
#
#
Internalisation
#
#
#
Content
Name
Brand name spectrum
Company endorsement
๐ช
Weak
Company as brand name
Individual brand name
Types
Arbitrary
Suggestive
Descriptive
Generic
Coined
Process
Kohli & LaBahn (1997)
๏ฃฟ
๐ฆ ๐ฅซ๐ฑ๐ง๐ฅค๐ฅก ๐ท
๐ Context
Innovation
Brand types
๐ฌ๐ง ๐บ๐ธ ๐ฏ๐ต ๐จ๐ณ ๐ฆ๐บ ๐ฉ๐ช
Local
๐
Guidence
Engage in cultural immersion
๐ โ leverage influencers
Use ๐ frameworks with ๐ฌ๐ง relevance
Concepts
Brand
Tribes
Communities
Marketing
GPS
Ethical issues
Consumer protection standards
Differ in
๐ฌ๐ง ๐บ๐ธ ๐จ๐ณ ๐ฎ๐ณ ๐ฆ๐บ ๐ฏ๐ต
๐ญ ๐โ๏ธ๐๐๐ข๐๐ฝ๐ช
Expoting consumerism
โฌ๏ธ culture homogenisation
๐
Over-consumption
STEP
EEE
๐ฏ
Low-income consumers
Developing countires
Geographical segretation
#
Working conditions
Poor
Dangerous
Pay
Taxes
โฌ๏ธ
โ
CSR
Responsibility
Conduct
Impact
3๏ธโฃ perspectives
Moral argument
Pressure on org's to demonstrate CSR
Enlightened self-interest
SCR
3๏ธโฃ ๐ ฟ๏ธ
๐ซ
๐ช
๐ฐ
Accomplish
Gov intervention
Corps manage their own CSR
Corporate morality
ETI
UN
ILO
1๏ธโฃ7๏ธโฃ SDG