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selfie marketing (selfie marketing (definition (defined as user-generated…
selfie marketing
selfie marketing
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The selfie has become not only a popular practice among prominent figures (e.g. celebrities and politicians) and the general public but also a resource for commercial and social marketing campaigns.
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selfie
definition
The selfie, or a photograph taken of oneself using a smart device and shared publicly on social media (Oxford Dictionaries, 2013)
The selfie is a self-expressive photograph featuring the photographer as the primary individualinrelationtoanysecondaryproductsinthebackgroundthatisconsciouslycreated, modified and shared with others to varying degrees, conditional on the dynamic interaction betweenthepersonalandsituationalfactorspresentandfacilitatedbytechnology.
motivation
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self presentation
definition
Goffman’s (1959) self-presentation theory posits that an individual develops a sense of self by creating an impression to showcase to others in face-to-face environments. In such social interactions, an individual controls which information to make availableand how it shouldbemade available, thereby forming one’s impression management strategy (Leary and Kowalski, 1990).
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