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Chapter 6:
Understand Consumer and Business Markets (Psychological…
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Life Cycle Stage
• Family life cycle (FLC)
• Changes in life stage transform an individual’s buying habit
Occupation
• People are influenced by their work environment.
• From the executive suite to the plant floor, people who work together tend to buy and wear similar clothes, shop at the same stores, and vacation at the same places.Lifestyle
• An individual’s perspective on life and manifests itself in that person’s activities, interests, and opinions (AIO). Gender Roles
• Generally, women have been adding new roles as they move into the workforce and positions of political power.
• E.g.: In the US, this means that men and women are more likely to share responsibilities than live in a traditional household where the men work and women stay at home to raise the children.