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Big Ideas in Organisations (Finance (Bank Facilities (Direct loans /…
Big Ideas in Organisations
Marketing
Marketing Process
Mission, Vision, Values
Market Analysis
Environment
Macro
External Factors
STEEPLE
Competitive Advantage
Differentiation
Micro
Stakeholders
Strategy Selection
Formulation of Offering
Implementation, monitoring evaluation
Expansion into new markets
Globalisation
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Funding required for exapnsion
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Market Requirements established
Market Research
Market Segmentation
Targetting
Positioning
New Product Development
Competitor Research
Competitor Based Pricing
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Ansoff Growth Matrix
Marketing Strategy
Strategic Focus
Market Segmentation
Operations Performance Requirements established
Operations Strategy
Flexibility
Sustainability
Speed
Dependabiltiy
Quality
Cost performance
STRATEGIC COORDINATION
Marketing Mix
Product
Place
Distribution channels
Promotion
Marketing Communications
Price
Service / Non-profit Marketing
People, Process, Physical Evidence
Corporate Strategy
Finance Strategy
Product and Service Design
Design Process
Design Thinking
QFD
Finance
Debt Factoring
Bank Facilities
Direct loans / Overdrafts
Lease Financing
Equity Financing
Public Shares
Private Equity
Venture capitalists
Angel Investors
Marketplace Lending
Retained Earninings
Operations
Process design
Transformation of process
Physiological / Psychological
Physical
Information
Possession
Storage
Location
Organise Input
Manage Output
Marketing links to QFD
Operational limitations influence Product and Service Design
Global Investment becoming more common
Globalistation is changing the marketplace