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Block 1: Big ideas in organisations (Marketing (Marketing mix (Place…
Block 1: Big ideas in organisations
Marketing
Orientation
Marketing-oriented
Sales-oriented
Process
Mission statement
Visions
Values
SWOT
Strengths
Weaknesses
Opportunities
Threats
Environment
Micro
Customers
Consumer
Business
Reseller
Government
International
Intermediaries
Suppliers
Competitors
Direct
Substitute
New entrant
General public
Financial organisations
Media
Government
Activists
Communities
General public
Macro
Political
Environmental
Social
Technological
Legal
Economical
Competitive advantage
Strategic objective
Research
Internal
External
Primary
Secondary
Qualitative
Quantitative
STP Analysis
Segmentation
Targeting
Positioning
Marketing mix
Product
Planning process
Place
Traditional
VMS
Collaborative
Multiple
Promotion
Price
Cost-based
Competitor-based
Customer-based
people
Processes
Physical evidence
Operations
Management
Processes
Material
Information
Customer
Transformations
Physical
Informational
Possession
Location
Storage
psychological
Roles of managers
Organising inputs
Managing outputs
Managing process
Strategy
focused operations
Market segment
Objective concentration
Volume
Technology specialist
Decision areas
Capacity
Supply chain development
Technology
Workforce
Finance
Retained earnings
Working capital
Debt factoring
Recourse
Non-recourse
Bank overdrafts
Lease finance
Equity finance
Ordinary
Preference
Venture capitalist
Production
New product development
Incremental enhancement
New generation
Breakthrough
Product design
Aesthetics
Reliability
Maintainability
Durability
Produceability
Design process
1) Understanding design factors
Volume
Variety
Variation
Visibility
2) Process choices
Product
Jobbing
Batch procesor
Mass
Continous
3)Layout choice
Fixed position
Functional
Product
Hybrid
4) detailed design
Politics
People involved
Far-right conservatives
Social democratic left
users
Providers
International trade
Competitive advantage
Trade reforms
Trade policies
outsourcing
Cost reduction
Risk
Labour shortages
Immigration policy
Biotechnology industry
Ethical issues
Financing
Government
Venture capitalist
